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Leading
UK manufacturer and supplier of functional clean label
ingredients, Ulrick & Short Ltd, has announced plans to
launch its own innovation think tank to create, develop and
bring new products to market.
It
is hoped this specialist approach to product innovation, which
will involve outside partners, will allow Ulrick & Short
to accelerate new products to market through delving into new
ingredients that will complement the company’s existing range
of clean label starches, fat replacers, thickeners and bakery
glazes.
The
new group will also be exploring food sectors where Ulrick
& Short do not yet have a presence and identifying and
researching ways of breaking into these potential
markets.
This
new approach will enable Ulrick & Short to form strong new
product development strategies and have technical and industry
back up for its ideas.
Ulrick
& Short’s director Adrian Short commented: “The company’s
success has been built on superior innovation and it has
already established successful joint technology ventures
around the world.
As
the business continues to rapidly g row, it is imperative that
Ulrick & Short continues to strengthen its innovation
activity, whilst allowing us to maintain a clear focus on
research and development for current customer specific
projects.
“Combining
process functionality with a health twist is Ulrick &
Short’s next goal and we already have new products in the
pipeline. Our innovation think tank involving leading academia
and our great manufacturing partners will play an integral
role in helping us accelerate new product
development.”
The
forward thinking company will be unveiling its functional
healthy products in the
autumn.
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