B2B lead generation marketing services from Allott and Associates offer a bespoke campaign to provide quality results, based on highly targeted marketing.
Most B2B lead generation campaigns fail because too much time is wasted on targeting the wrong companies and contacts. At Allott and Associates we do things differently. Firstly the agency only targets companies that are of relevant size and if required profitability. Using our experienced team of marketeers the agency will profile a sample of your existing customers and then match them using business type, market sector, turnover, employees and even location, to comparable companies.
To achieve the best possible results Allott and Associates uses a five stage B2B lead generation process: The identification of suitable prospects using data matching, the manipulation of the data in batches of 50 or 100 contacts, the verification of the correct contact, despatch of a personalised e-mail with literature and the telephone follow-up of the same, up to five times, until the contact is reached. At each crucial stage experienced operators ensure that the b2b lead generation campaign is reaching the correct target audience.
Allott and Associates has extensive online access to every UK listed company, so clients can be assured of the best possible results. After the campaign all sales leads, cleansed data and additional research notes taken during the lead generation campaign are passed onto the client so that future contact can be maintained with the target companies through newsletters and other media, once the b2b project is completed.
This systematic and proven approach ensures the best possible results for the agency’s varied clients. Depending on the project involved Allott and Associates will even give a b2b lead generation guarantee.