Search Engine Optimisation or SEO involves making a website search engine friendly to ensure that your website gets the page ranking it deserves.
SEO and link building technology continue to evolve as do the strategies needed to gain, and as importantly, maintain a good ranking. Unlike some other providers, Allott & Associates works with Google rather than trying to find quick fix solutions which eventually get closed down.
The overall aim is to move the website up the search engine results pages (SERPs) by making it easier for different search engines like Google to find, understand, rank and index. SEO projects can be split into two distinct categories: website changes (on-page) and off-page website promotion to improve the overall search engine optimisation efforts.
Allott & Associates’ onsite SEO marketing website work includes checking for critical errors, adjusting the meta tags including titles, keywords and meta descriptions, optimising the content, correctly tagging images, checking for duplicate content and most importantly optimising the pre-agreed key words. Off-site work includes promotional work via adding external links and backlinks, directory submissions, social media marketing and press release promotion.
All websites are different and a good starting point is to identify two or three competitors who have a high ranking. The Allott & Associates team will then evaluate and provide a report on what changes are needed for your site to compete.
Ultimately, website content should connect with the influencers in your industry sector. It should be shareable by your customers and even your competitors. As importantly, it needs to appeal to your industry in order to broaden your company’s outreach.
At the start of any SEO marketing work Allott & Associates will, after reviewing your top three competitors, make recommendations in consultation with you concerning the main keywords, target audience and then prepare a SEO promotional plan.
Where necessary Allott & Associates will build backlinks and rewrite content so that your website has the highest possible search engine ranking.