pr and marketing news
March 16, 2017

Easy Steps to Take Business from Research to Market

For 2017, Allott and Associates Ltd and Onward Holdings Ltd will be teaming up to offer their respective clients a combined marketing and logistics solution. The strategy will make it quicker and easier for companies’ goods to reach targeted markets and customers than was previously possible.

The strategic combination of Allotts’ 360° marketing services with Onward Holdings’ prime warehousing and dispatch capabilities makes this a perfect solution for firms seeking slick solutions to the promotion and distribution of their goods. Getting products to market as effectively as possible is at the core of this latest development.

The initial idea, brainchild of Neil Storey, managing director of Onward Holdings, includes a few short steps for companies to get their products ‘out there’. Firstly, clients will be able to accurately inform themselves about their chosen market with initial market research conducted by Allotts. They then have the option to boost their presence in their marketplace by adding a layer of targeted product marketing if desired.

Secondly, once they have spread the word and sales are flowing in, they can then pass subsequent product storage, order processing, stock management and dispatch, into the capable hands of Onward Holdings who will make sure all goods arrive safely at their destination. Minimum work and maximum return for the client is envisaged. Clients will know they are in experienced and safe hands.

Allotts, which has a client base ranging across the packaging, labelling, printing, engineering, food, security, waste management, plastics and corrugated industries, has over 20 years’ experience of providing effective marketing solutions to help its clients optimise their business opportunities.

Allott & Associates’ managing director, Philip Allott, said: “We continue to invest in all aspects of digital communications as part of our commitment to be at the forefront of technological developments. We want our clients to be able to benefit from our knowledge and experience in delivering cost-effective and fully integrated marketing campaigns. The additional option for clients to now tap into a well-established storage and distribution network is going to streamline the ‘concept to market’ chain significantly. We believe this going to bring enormous advantages for a number of businesses.”

Onward Holdings meanwhile, offers highly competitively priced warehousing and distribution centres – positioned perfectly for easy access to the major transport routes M1, A1 and M62.

The family-run company, has recently adopted OpenWMS, a specialist warehouse management system at its site in Castleford, West Yorkshire in order to streamline stock taking and shipping processes, to improve productivity by freeing up staff to concentrate on other duties and to maximise space utilisation.

OpenWMS is a highly accurate, configurable warehouse management system for both Third Party Logistics (3PL) providers and for owner-operated use. It creates a complete supply chain management solution suitable for a wide range of products including food and drink, packaging, electronics, IT equipment, homewares and office supplies.

Onward Holdings provides 21st Century solutions for businesses seeking warehouse space that will control their costs. OpenWMS will help optimise vehicle loads and routes, enhance picking/dispatch accuracy and timeliness as well as improve job costing and yield control.

The total benefits to clients of the collaboration will certainly be greater than the sum of its parts. Firms wishing to establish themselves in their chosen market would be able to select a ‘research to market ‘option that is backed up with the latest technology and know-how.

For further information contact: Allott and Associates on 01423 867264 or Onward Holdings on 01977 614007.

CONTACT US

Allott and Associates
Northern Office
Claro Chambers, 42 High Street
Knaresborough, near Harrogate
North Yorkshire HG5 0EQ

T: +44 (0) 1423 867264
Allott and Associates
Southern Office
Trinity House
45 Camden Road
London NW1 9LR

T: +44 (0) 207 257 2017
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