Marketing consultancy offers a range of education PR and marketing from basic market research projects through to the development of unique marketing strategies for schools, colleges and universities to accommodate changing demographics. The agency also supports the work of university departments and offers a range of marketing services to help promote their work and find new fee-generating commercial clients.
The agency recognises that each academic institution is unique and Allott and Associates’ normal policy is therefore to develop a marketing solution that reflects precisely the client’s needs. This may involve also developing an initial feasibility study to determine the best possible outcome.
Education PR and marketing support is available for single projects or on a regular retained basis. Many clients come on-board for a trial project before subsequently deciding to make the agency their preferred marketing partner.
In the current business climate, all academic institutions are now obliged to adopt a ‘business’ model to their operations and are also put in direct competition with each other to attract and retain pupils or students. This makes it more crucial than ever to have effective PR and marketing strategies in place to try to outpace the competition.
Although resources can be stretched, using targeted and effective professional marketing services will be an investment worth making. Allott and Associates can get to the heart of your institution’s goals quickly by working collaboratively with you to devise the correct strategy to meet your objectives at any given time.
It may be that you wish to market a new aspect of your establishment such as the adoption of a new uniform, the introduction of new 6th Form courses or it could be a total institution re-brand that you require. Whatever size or scale you wish your PR and marketing campaign to take, Allott and Associates will use the latest marketing technology and know-how to deliver an outcome that meets your high expectations.
“The marketing research and reports prepared by Allott and Associates Ltd have allowed the school to take a totally fresh look at the facilities it provides and what it needs to provide in order to meet the needs of the wider community. Crucially the work completed by Allott and Associates has enabled the school to secure substantial grant funding. The marketing research work completed has all been first class, so well done Allotts.”
Ian Fraser, Former Head Teacher