The agency works in synergy with numerous editors and journalists and, through providing attractive and informative editorial, ensures that clients remain in the headlines. By representing clients to the media, Allott and Associates also makes sure that their opinions on current industry issues are properly represented.
Allott and Associates maintains strong media relations with a cross-section of technical and industry journals, which are published in traditional print and online. This close working association with editors often enables Allott and Associates to ghost-write material on behalf of clients that subsequently appears as part of the main body of the publication.
The agency is also highly experienced in arranging editorial site visits in order to show off a client’s capability and vision. This includes managing the itinerary, presentation and travel arrangements and ensuring that a large cross-section of relevant editors and journalists attend and that maximum media coverage results.
A significant proportion of Allott and Associates’ work now involves digital content and using editorial copy that has already been published on additional digital publishing platforms such as Facebook, Twitter and for sending to customers and prospects as an e-newsletter.
Where required client crisis management support is offered to a client during a major challenge to secure in advance a sympathetic media ear.