One of our latest integrated marketing campaigns is shortlisted in the UK Agency Awards 2021.
The campaign, to raise the profile of SmartFreight, a global powerhouse in shipping software solutions, in the UK is in the running for the Best Integrated Campaign.
It also made the finals of the PR moment Awards 2021 earlier this year – in the B2B Campaign of the Year category–
We have a proven track record of helping B2B companies to promote and launch their businesses in new markets. Our mission was to do this for SmartFreight – promoting its innovative logistics solutions to help it make its mark in the UK.
PR Director Carol Rees says: “In the middle of a global pandemic and against the Brexit backdrop we needed to be bold and ambitious with this campaign. We orchestrated an integrated digital and print PR and marketing strategy including press releases, case studies, opinion pieces, mailing campaigns, exhibition support, SEO and social media to get SmartFreight’s compelling key messages heard across multiple channels.
“And it’s paid off. We’ve built SmartFreight’s profile, visibility and credibility in the UK – and elevated it.”
Over 12 months SmartFreight had over 80 pages of media coverage, visitors to the website more than doubled, LinkedIn followers grew organically while engagement rates are consistently well above the industry average. Plus, SmartFreight has secured integrated partnerships with massive names within its target sectors.
The winners of the UK Agency Awards 2021 will be announced at a ceremony in London on 9 September. For more information about the 2021 UK Agency Awards visit 2021 Shortlist | UK Agency Awards